 Seeking to take advantage of and encourage the likely spike in air show attendance throughout the 2009 air show season, ICAS will soon launch an extensive public relations campaign designed to alert the media to the cost-effective entertainment option that air shows represent during difficult economic times. The multi-faceted program is built around a multi-media news release that will be sent to nearly 6,000 media outlets throughout North America on Monday, March 30. Individual air shows will then make contact with their own local media to promote the story.
“There is precious little good news these days,” said ICAS President John Cudahy. “The media is starving for another angle to the endless, negative stories about the economic downturn. We think that air shows offer that kind of positive story, so we want to make it accessible to as many journalists as possible.”
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